Nibu emerged from the vision of Nici Burns, a seasoned entrepreneur with a wealth of life experiences at 52 years young. Infused with the essence of youthful vigor, Nibu embraces a holistic approach, blending nurturing ingredients and a spiritual mindset to elevate your daily routine.


Crafted with precision in The Wirral, England, Nibu's offerings embody versatility, combining therapeutic-grade oils, plant botanicals, and algae into harmonious blends tailored for enlightened individuals seeking alignment across body, mind, and spirit.

Driven by a lifelong devotion to skincare, Nici recognised a disparity between marketing hype and tangible results in the beauty industry. Motivated to redefine clean beauty standards, she embarked on a transformative journey to create a groundbreaking line that resonates with discerning consumers craving authenticity and efficacy.

At the heart of Nibu Naturals Skincare lies Icelandic Astaxanthin, a potent natural ingredient sourced from pristine Icelandic waters. Renowned for its antioxidant properties, Astaxanthin not only imparts a subtle, natural tint to our products but also bestows remarkable benefits upon the skin. By neutralising free radicals, it fortifies the skin against environmental stressors, diminishing signs of aging and promoting a luminous complexion, enriching the efficacy and allure of our formulations.

Nici's personal journey, marked by resilience and self-discovery, underscores Nibu's ethos. Diagnosed with lupus at 35, she embarked on a quest for vitality, delving into the healing potential of natural remedies and holistic wellness practices. Through relentless research and self-exploration, she uncovered the transformative power of alternative therapies, nutrition, and lifestyle choices in preserving youthfulness and vitality.

Years of meticulous refinement culminated in the birth of Nibu, a testament to Nici's unwavering commitment to enhancing daily skincare rituals with products crafted with love and purpose. With each formulation, Nici aspires to infuse your life with vitality and radiance, empowering you to face each day with confidence and grace.

Since its inception, Nibu has garnered acclaim as a trailblazer in the clean beauty arena, disrupting the status quo with formulations that transcend conventional beauty norms. With each creation, Nibu charts new territory, shaping the future of clean beauty one breakthrough at a time.