True beauty begins with wellbeing
And true wellbeing is nurtured from both the inside and the outside.
Our Story
Nibu Naturals began with one extraordinary ingredient: Astaxanthin.
Our founder, Nici, discovered the growing body of research surrounding this remarkable antioxidant and its potential to support healthy, radiant skin. Rather than creating another skincare brand focused solely on appearance, she wanted to build something with a deeper purpose, a brand founded on the belief that true beauty begins with wellbeing.
That belief became Nibu.
What began as an Astaxanthin skincare collection has naturally evolved into something much bigger. As our understanding of healthy ageing has grown, so has Nibu. Today, we combine premium skincare, carefully selected nutritional supplements, and evidence-based education to help women feel stronger, healthier, and more confident from the inside and the outside.
Astaxanthin remains at the heart of everything we do. Every new product is chosen because it complements our original philosophy and supports healthy ageing as part of a bigger picture.
Meet the Women Behind Nibu
Today Nibu is led by three women who bring different expertise but share one vision: helping women make informed decisions about healthy ageing through products and education they can trust.
Nici – Founder
With more than twenty years immersed in natural health and holistic wellbeing, Nici is a qualified Facial Acupuncturist, Aromatherapy Massage Therapist and Reflexologist. Her passion for Astaxanthin inspired the creation of Nibu and continues to guide the brand today. She believes lasting beauty begins by supporting the whole person, not simply treating the surface of the skin.
Chrissie – Managing Director
Chrissie leads the day-to-day growth and strategic direction of Nibu Naturals. With a Master's degree in Pharmacy (MPharm) and a passion for evidence-based healthy ageing, she oversees product development, customer experience, education and brand strategy. She believes women deserve honest, science-led information explained in a way that is practical, empowering and easy to understand.
Blanka – Wellness & Brand Advisor
Blanka brings expertise in ancestral health and nutrition as a certified Primal Health Coach. Her holistic approach helps ensure every product and piece of educational content reflects Nibu's commitment to supporting long-term wellbeing through sustainable lifestyle habits.
Nibu's Belief
The world teaches women to manage beauty and health as separate problems.
One industry promises better skin.
Another promises better health.
Yet women know their bodies don't work that way.
| Stress affects skin. | Sleep affects energy. |
| Nutrition affects appearance. | Hormonal balance affects confidence. |
At Nibu, we believe wellbeing and beauty are inseparable.
We exist to help women nourish themselves from the inside and outside through trusted natural solutions grounded in nature, science, and everyday rituals.
Our mission is not simply to sell cosmetics or supplements.
Our Philosophy
Everything we do begins with one question:
Will this genuinely help women age well?
Whether it's an Astaxanthin skincare product, a carefully selected supplement or an article in The Nibu Journal, we believe in:
- Evidence before trends
- Education before selling
- Quality without compromise
- Supporting women from the inside and the outside
We don't believe there's one miracle ingredient. We believe healthy ageing is built through the small, consistent choices we make every day.
More Than Skincare. More Than Supplements.
Nibu has grown from an Astaxanthin skincare brand into an evidence-based healthy ageing brand.
Today we support women through:
- Astaxanthin-powered skincare
- Premium nutritional supplements
- The Nibu Journal
- Evidence-based healthy ageing education
- Practical lifestyle guidance
Our mission is to help women build a more confident, vibrant, and naturally healthy life.
Nibu Naturals